Archive for May, 2007



The Plan

I am starting to think that genius of the iPhone is not in the hardware or software. Apple is often credited with how well the can vertical integrate a product, think (iPod+iTunes = buy, sync, play) all in one place.
It’s a pretty big deal(Anchormanism) that Apple was able to convince EMI to go DRM-free […]

Google Street View

Wow, this is incredible. San Francisco looks fully mapped.
Drag that yellow man all around the city and it will show you street level views.
Here is a photo of 25th st. @ Guerrero in San Francisco.

Ninja and Ask

Today we were able to launch a great conversational marketing campaign on Ask a Ninja that I am really proud to be a part of.
Big thanks goes out to everyone at Federated Media, the Ninja Crew, Castfire, and Sean Cummings over Ask, who helped make this idea come to life!
A few write ups […]

Research

Macworld and CNBC have notes from Apple’s shareholder meeting which took place today.
In it Steve Jobs fielded various questions covering the backdating stock options, Fred Anderson, Greenpeace and the iPhone. Some of the interesting tidbits:
• “Leopard will be worth the wait” - Steve Jobs
• “When a shareholder asked Jobs for high-definition video content on iTunes […]

Identity

Identity and community will play a huge role in the coming years for marketers online. Just like MyBlogLog successfully put a personality(i.e. Avatar) behind a cookie, the identity card will help in tracking, visualizing and eliciting the true feeling of community online.
Watch this space.




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