JG etc.

After seeing Apple’s latest earnings I can’t even begin to imagine the benefit blogs are playing to Apple’s bottom line. Here is the latest great article for the layman on switching to a mac from windows. In a month this article will have great pagerank and potentially send thousands of dollars in promotion Apple’s way.

Check out the 3,000 stories(mostly blog posts) submitted to Digg about Apple in the last 7 days.

Apple’s Strategy

Apple is blatantly playing hard to get here. Bloggers treat Apple like a guy treats the hot mysterious girl he can’t get. Constantly writing about her, treating her like a princess, praising her every move with free press. In return, Apple sues bloggers and ignores them when it comes to media events, etc.

The perfect relationship for now and further proving that there is no one stop shop solution to conquer PR in the blogosphere.