Beacon, etc.
Published by James March 25th, 2008 in Advertising, Business, Facebook
Gets me every time. (Ad on my profile page. The cookies know too much!)
On a Beacon-related note, Cathy Taylor of MediaPost has a great write up and insightful community comments from our Dell ReGeneration campaign. She was nice enough to ask my thoughts on how we work in the Social Media space with brands like Dell.
–> Maybe Advertising In Social Media Should Be An Oxymoron
Also, Jeremiah Owyang, Sr. Analyst at Forrester, covered the campaign as a Case Study for his Web Strategist Community.
–> Case Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
Finally, ESPN announcing they are dropping ad networks is an awesome sign of premium web publishers demanding better media in places where they put ads.
Update:I like what Todd Bender of Nokia said on the ESPN decision.
My guess however is that longer term, the debate will be moot as traditional display advertising is phased out in favor of brands working as partners to offer an integrated content or service offering to consumers. What does this look like in practice? Well, I think American Express has the right idea in creating this partnership between Federated Media and OPEN, the AmEx brand for small business.
Oh dear.