JG etc.

Flying below the radar is definitely in vogue, but it always nice to get some press. My favorite part:

Federated Media represents just a drop in the advertising ocean. But the venture is off to a promising start. Last year, it sold more than $10 million in advertising for about 90 Web sites. This year, Battelle says it is on track to turn a profit and increase sales fivefold.

Starts with a drop, now watch for the ripple effect.