Archive for the 'Advertising' Category



There are good conversations being had around data portability and companies leveraging clouds to create their own, er, clouds.
The idea of creating an extensible social network is not new, but more than ever I think there are tools to harness this data and create new communities built on people’s prior connections and networks. For [...]

conversations your customers have about your product/service… And increasingly those conversations are mediated via the Web.
That and “Emails are opportunities!” are probably the two most used phrases with my working hours lately.
Why do I bring this up?
For that first phrase. Awesome, awesome site put together by a friend, Noah Brier, called Brand [...]

We raised some money:
BusinessWeek —> Federated Media Raises $50 Million (and a Few Eyebrows)

AdAge —> Federated Media Nabs $50 Million in Funding

PaidContent —> Confirmed: Federated Media Receives $50 Million Third Round; Interview With Battelle

MediaPost —> Federated Media Garners $50 Million Investment

CNET —> Federated Media closes on $50 million

Why is all this news good?

It [...]

Always awesome to see people appreciate good work. Here is a Twitter from Dave Morin, Senior Platform Manager at Facebook, talking about a campaign that the team out West at FM(Lester Lee & Matt Jessell) launched with BMW and Graffiti:

Check out the campaign here –> Graffiti Car Contest - “What drives you?”

Gets me every time. (Ad on my profile page. The cookies know too much!)
On a Beacon-related note, Cathy Taylor of MediaPost has a great write up and insightful community comments from our Dell ReGeneration campaign. She was nice enough to ask my thoughts on how we work in the Social Media space with brands [...]

I have scooped the famous ChasNote and lined up an exclusive interview with John to talk about a new project he is working on.
Developing…….




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