Archive for the 'Google' Category
Brand Beacons
1 Comment Published by James March 5th, 2007 in Advertising, Google, Marketing, Working, Yahoo, videoThat is what we like to call them. The concept is simple, create a project for a brand that will shine above the rest and act like an asset for them in the digital world accessible via search, their website, scalable through a marketing campaign and viral conversation/talkback, etc.
It is interesting to see how [...]
Human Resources
Comments Published by James November 16th, 2006 in Advertising, Business Model, GoogleThe greatest trick the devil ever pulled was convincing the world he didn’t exist.
The greatest trick Google ever pulled was convincing their engineers that they didn’t work in advertising.
controlling the faucet to the money sink
Comments Published by James September 27th, 2006 in AOL, Business Model, GoogleSo in reading a few articles, I got to thinking. Will Google, or any search engine for that matter, one day give preferential treatment to sites that run their own ad code?
It makes sense, right. Point traffic towards sites that are running Google Adsense and Google makes more money and the sites that are [...]
Can someone give me an idea of when MS Office for Mac will go Universal Binary? I have been swiming in .xls files lately and excel and word both love to just quit on me.
Is this what the big news about Google’s CEO going on Apple’s board is all about? Is Apple planning on [...]
Kuznet’s Curve
Another place Kuznets type curves appear is the environment. It is claimed that many environmental health indicators, such as water and air pollution, show the inverted U-shape: in the beginning of economic development, little weight is given to environmental concerns, raising pollution along with industrialization. After a threshold, when basic physical needs are [...]
The top 3 links on a search for World Cup in Google will give you all outbound links to other sections of Google. Smart business move, but not necesarilly a search engine. Maybe Fifa will rethink its partnership with Yahoo, if over 50% of searches around the world are being done through Google. They can’t [...]
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