Archive for the 'Marketing' Category
Use the Cloud
Published by James May 17th, 2008 in Advertising, Business, Facebook, Google, MarketingThere are good conversations being had around data portability and companies leveraging clouds to create their own, er, clouds.
The idea of creating an extensible social network is not new, but more than ever I think there are tools to harness this data and create new communities built on people’s prior connections and networks. For […]
Identity and community will play a huge role in the coming years for marketers online. Just like MyBlogLog successfully put a personality(i.e. Avatar) behind a cookie, the identity card will help in tracking, visualizing and eliciting the true feeling of community online.
Watch this space.
It appears that Dell and Jeff Jarvis have made good and moved on with his new post entitled, Drinks with Dell. Jeff is a FM author and definitely on the front lines of conversational marketing and empowering the everyday user with a voice back up the corporate pipeline.
In regards to to the Dell story, […]
Brand Beacons
1 Comment Published by James March 5th, 2007 in Advertising, Google, Marketing, Working, Yahoo, videoThat is what we like to call them. The concept is simple, create a project for a brand that will shine above the rest and act like an asset for them in the digital world accessible via search, their website, scalable through a marketing campaign and viral conversation/talkback, etc.
It is interesting to see how […]
There is going to be a Entrepreneur 27 meetup on July 20th.
Where: Spalti’s Ristorante
417 California Ave
Palo Alto, CA 940036 | Map
When: Thursday July 20th, 2006 7-9pm
Sponsors:Dry Soda: Gourmet soda
Thanks to Noah for putting this on.
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