JG etc.

The Sony commercial filmed in San Francisco(North Beach District) was really cool. Now there are two knock offs that are great as well.
Watch the videos:
Sony Commercial (extended version)
Tango Commercial
Gaming Commercial
HT: Alan

From Wikipedia: “In marketing, a halo effect is one where the perceived positive features of a particular item extend to a broader brand. It has been used to describe how the iPod has had positive effects on perceptions of Apple Computer’s other products.”
About a month ago I wrote a post entitled the “Apple’s Halo Effect [...]

Rebecca Lieb of Clickz wrote an article today entitled, “RSS Means Change Your E-Mail Opt-In Model”
In the article Rebecca describes some positives of RSS…..
Now, thanks to the miracle of RSS, a bunch of early adopters (myself included) are migrating their e-mail subscriptions to their RSS readers
But then she goes on to talk about how RSS [...]

Everyone wants to know how TV will converge with internet advertising and who will still be left standing. Person A that has a clickstream in the morning, should be the same person A sitting on the couch watching the tube in the evening. Cringely brilliant as always…….
Suddenly, everybody can (and, really, must) advertise on TV, [...]

The Economy of Unbundled Advertising by Terry Heaton
Stop the Presses by Robert Cringely