Archive for the 'Working' Category
Content without Brand is Bad for the Bottom Line
Comments Published by James April 18th, 2007 in Advertising, WorkingI hate to say this and it goes against everything that I have written and wanted to think for the past few years, but full text feeds can REALLY hurt publishers.
The most important thing to a publisher is their content, and their content generally is what supports them in making their living. The problem [...]
John Interviews Eric
Comments Published by James April 18th, 2007 in Advertising, Business Model, Google, Workingand SFGate has a nice write up. Entire video is here.
Now more than ever I believe what I wrote about the fight for online “space”.
Think about what Google has in AdWords/AdSense, the largest media network in the world. Search revenue in the relative sense will continue to slow, but that doesn’t mean Google’s revenue will [...]
Dell and Jarvis Unite
Comments Published by James April 3rd, 2007 in Advertising, Dell, Marketing, WorkingIt appears that Dell and Jeff Jarvis have made good and moved on with his new post entitled, Drinks with Dell. Jeff is a FM author and definitely on the front lines of conversational marketing and empowering the everyday user with a voice back up the corporate pipeline.
In regards to to the Dell story, [...]
Paramount Pictures is clearly understanding the power of the Ninja, granting him this interview with some pretty serious star power. Keep an eye on the Ninja, we have some really cool initiatives coming up.
Graphic Arts Federation Launches
Comments Published by James March 25th, 2007 in Advertising, WorkingThis is a great looking site and something we like to call a MetaWeblog. We also have Parenting and Technology.
Congrats to HP and our developers at FM for putting this one together and implementing what was only an idea 3 months ago. You can see all the authors in the GA Fed on our site. [...]
Brand Beacons
Comments Published by James March 5th, 2007 in Advertising, Google, Marketing, Working, Yahoo, videoThat is what we like to call them. The concept is simple, create a project for a brand that will shine above the rest and act like an asset for them in the digital world accessible via search, their website, scalable through a marketing campaign and viral conversation/talkback, etc.
It is interesting to see how [...]
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