What is interesting from the current data is brands that were born on the web or have made a significant investment in the web; seem to be talked about and thought of far more favorably.

For the most part, I think that Amazonians would like the way that page is shaping up. But of course, they have a lot of smaller, younger brands, sub-brands if you will, that might be more interesting to define. What about Kindle? Unbox? Or ec2, for that matter?

I just took a screenshot of B through E to try and not giveaway obvious tags like Amazon or JeffBezos.

I did also notice that in that screenshot there is a tag for EC2, I guess that gives it away pretty quickly to someone familiar with the Amazon brand.

But this is only part of it, right? Seems to only include descriptors that begin with letters B through E.

Since all communication can fail, it always will. In other words, there isn’t really any communication going on anywhere. What we have is a bunch of people walking around talking to themselves while looking someone else in the eye.

On the other hand, if you want to get Jungian about it, we might all be tapped into the collective unconscious, in which case, we all de facto share an understanding of everything that is most important in life, and language is just a clumsy way of trying to communicate the banal details.

I visited the 37 Signals blog and then clicked on the source to find that the above ideas come from Professor Osmo A. Wiio, a Finnish researcher of human communication. The site indicates that his communication theories usually applies to pedagogy, as cited in the following quote.

“The important thing is to realize that even the best explanations and illustrations will be misunderstood. The student needs a way of testing his understanding against some criteria. At best, this means doing something and seeing whether it works.”

Regardless, still applies to the regular world. Will be in touch soon…