So in reading a few articles, I got to thinking. Will Google, or any search engine for that matter, one day give preferential treatment to sites that run their own ad code?

It makes sense, right. Point traffic towards sites that are running Google Adsense and Google makes more money and the sites that are running the adsense are stoked as well.

So in this bubble era of “we own the sites you write for us” blog networks popping up promising big money, CSS hackery and most importantly immediate pagerank/search traffic. (I just watched the first five minutes of this scoble show and I was amazed to find that most of a this one blog network’s traffic comes, not from their loyal audience, but from search engines and the associated page rank.)

With traffic having a direct correlation in ad revenue, and search engines showing it is better to have good pagerank, than good content on those same pages. How far are we away from not only negotiating a third party ad network deal, but also traffic deals?

I think AOL already bought one of these, right? ;)

Imagine if Clear Channel controlled not only those billboards you see when you are driving but also the highways that you had to drive on to get where you want to go.

Now that is a business model!

 

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