Sean X on the MicroSite

Published by James March 3rd, 2008 in None

Sean Cummings, wrote a great post pointing out some of the major follies of a microsite. I thought he might have been influenced by my “NAMS” post but he promised me that he doesn’t, in fact, “ever” read my site……

I will continue to not believe that.

Excerpt:

I am on a crusade, a jihad, a walkabout to corral microsites into the online netherworld. Why do traditional agencies have to couch everything in “immersively aesthetic” environments? It’s a hold over from traditional creative thinking. Consumers do not care. They want to get in, get what they want, and get out. This is the internet. Let’s act like it.

Amen.

Check out ChasNote for some of the highlights from the 2007 Ask.com campaigns that we executed with the help of Sean and his team.

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