JG etc.

I definitely agree/disagree with Scott Karp here.

As Google continues to destroy the value of branded content, individual media brands may be the last line of defense. Individual talent as media destination may be the only viable alternative to search and social networking as portals to the web.

The Motley Fool post he links to is a great glance into the MSM really going after Google and clickfraud in a meaningful way. Clickfraud is far greater than hiring people half way around the world to click on ads. (I wonder if IceRocket’s failed sale and the subsequent rant on Cuban’s blog about spam and clickfraud had any correlations?)

This is an opinion piece. So take it as such. To all those who have asked me. This is why I think clickfraud FAR exceeds what is being published by search companies.

Online branded content will gets its due, it just takes time. For some, the time appears to be now. Just like Google turned the performance-based print/radio/tv/ and even online media buys on their respective heads, with CPC contextually relevant search and content advertising. The same will be done for branded content online, and I don’t think it will be Google. The delta (in terms of spending) is huge, the audience is here, and it will form like any diamond does; time and pressure.