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CrowdFire, Social Ad Summit, MIXX, Laws of Social Distribution

Published by James September 16th, 2008 in Advertising, Business, Working

A lot of cool things happening,

- As a follow up to CrowdFire/Outside Lands, here is a video by BoingBoing TV that really captures that energy and vision of the event. Next stop, Bonnaroo…….

- Yesterday, I was able to speak at the Social Ad Summit, big congrats to Nick O’Neil for putting on an awesome event. David Berkowitz of 360i somehow captured almost the entire event on his blog. Here are his notes from the panel I was on. One takeway from the event is that application providers and analytics companies are still really focused on Direct Response and Facebook. Social has a huge brand play and a Brand’s Platform is still the key for most marketers, not Facebook’s platform. Facebook is a means to that end, but not the beginning and the end. Seth Goldstein of Social Media made some really good points about essentially trading our publishing brands/applications like pork bellies and we are all to willing to chase DR down the rat hole that has biggest rat waiting for you, Google. I’m paraphrasing here, but I think that is what he is saying, and I agree with him.

- MIXX is next week and we are up for an award around our work with American Express OPEN Forum. If posts like this are any indication, I think we’ve built an experience that is worthy of winning. Regardless, it is an honor just to be recognized.

- Finally, I’m finishing up Clay Shirky’s book, Here Comes Everybody. One key takeaway is his laws of social distribution and how they apply to multiple forms of building community, from Wikipedia to the creation of an A-List in the blogosphere. I’ve been thinking about ways these laws also apply to larger realm of Social Media and how they can be used to explain Amplification and Brand Equity, namely Search Equity for any platform that you want to build out. More to come on this and we are launching a Conversational Marketing Toolbox here soon that should also visualize and quantify some of what I am talking about.

Viewing 3 Comments

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    Great seeing you there, James - and great job on the panel. I think you captured Seth's point well. Look for both of you to be mentioned in today's MediaPost column. With all the talk yesterday about search and Google, how could I resist?
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    "One takeway from the event is that application providers and analytics companies are still really focused on Direct Response and Facebook. Social has a huge brand play and a Brand’s Platform is still the key for most marketers, not Facebook’s platform."

    Agreed. I wanted to get up and shake all the panelists on your panel that kept bringing it back to facebook and better behavioral targeting of ads. Neither of those are alternative OR social, in my opinion. Well, I guess facebook is, but ad placement on facebook isn't.

    I would have liked to have heard more from you and Matt Sanchez, personally, and I was very surprised that KickApps was so focused on the ad sales still. We're about to roll out a new social marketing tool for brands in October, and it would have been interesting to see what other real alternative strategies were being used out there besides better ad placement. :/

    Oh, and I read your post about Obama, and according to the Metro paper this morning NY state isn't a sure thing after all. I can't get the comment box to pop up on that post so I'll just put it here...
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    @David, awesome and thanks for the quote. The column just came by my inbox. :)

    @Katie I definitely want to see this tool and talk with you. In re to the commenting on the other post(argh!), Disqus might be more of a pain than it is worth. To your point on NY; I don't want to think about that right now.
 

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