James in Every Medium

Published by James January 6th, 2006 in Advertising, Future, Marketing

Everyone wants to know how TV will converge with internet advertising and who will still be left standing. Person A that has a clickstream in the morning, should be the same person A sitting on the couch watching the tube in the evening. Cringely brilliant as always…….

Suddenly, everybody can (and, really, must) advertise on TV, because it’ll be so specific…and so dynamic. If you start shopping for a new WiFi access point in the morning, Google will know, and that night when you watch Two and a Half Men, your ads will be from D-Link, Linksys and Belkin. And, further, they’ll know that an intelligent buyer lives at your IP, so your ads won’t show you a hot model demonstrating how they’re plug-and-play, but will instead feature a quick recommendation from the SveaSoft guy about which AP’s the best one for hotrodding.

The New Ad Age=Triumph of the Geeks/Clickstreams/IP addresses/Attention?