http://www.jamesgross.com/john-interviews-eric/ Sun, 12 Oct 2008 23:21:19 +0000 http://wordpress.org/?v=2.6.2 http://www.jamesgross.com/john-interviews-eric/#comment-29746 Matt Thu, 19 Apr 2007 03:04:44 +0000 http://www.jamesgross.com/john-interviews-eric/#comment-29746 Amen James -- somebody had to say it! So, Google has a tremendous amount of scale and reach, and provides a cool way for site owners and publishers to monetize. But as you and I implicitly know, the graphical ad market -- and working with premium brands -- requires so much more. We've all seen the sometimes ironic examples of totally irrelevant ad-(non)sense -- how will Google rectify the imbalance between the sheer numbers they can offer, and the high-quality, safe environments and human intervention premium brand advertisers require...? Hmmm... Amen James — somebody had to say it! So, Google has a tremendous amount of scale and reach, and provides a cool way for site owners and publishers to monetize. But as you and I implicitly know, the graphical ad market — and working with premium brands — requires so much more. We’ve all seen the sometimes ironic examples of totally irrelevant ad-(non)sense — how will Google rectify the imbalance between the sheer numbers they can offer, and the high-quality, safe environments and human intervention premium brand advertisers require…? Hmmm…

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