Media

Published by James June 9th, 2008 in None

Looking for your feedback; what do you think of this 300X250 video execution?

It contains:
- a video player that redraws all six of the winning graffitis from the ReGeneration Contest. Currently runs on auto-play but could also be a click to play.
- At the top it pulls in the RSS feed from the latest post at ReGeneration.org
- an overlay that allow users to(more button):
- send to a friend
- subscribe to the RSS feed
- download the video
- embed the video on another site (like I’m doing)

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miconian 7 months ago 1 point
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As cool as this is, I'm not sure that it's going to catch the eye of a user who isn't expecting it. This is the kind of ad that needs to either be called out, connected to something else on the page, or placed next to a video or in some other position where the user is likely to spend more than half a second looking at it.

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2 /people/miconian/ /people/miconian/following/ http://mediamandible.com/

James Gross 6 months ago 1 point
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Oh i get it. So the user generally wants to see the same standard flash ads that they can't interact with. Who would want to see the actual creation of art from multiple participants through banners; just give me the message already!

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http://jamesgross.com

miconian 6 months ago 1 point
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Of course the user prefers interactive ads. But ads like this one...and you know I think it's really good...are part of a new breed that will take some getting used to for users who are used to being interrupted more directly. Then again, tech-savvy environmentally conscious appreciators of the artistic process are going to be more observant than the average consumer...early adopters, not just of products in this case, but of a way of becoming aware of the products.

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2 /people/miconian/ /people/miconian/following/ http://mediamandible.com/

Chas Edwards 6 months ago 1 point
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James--As you know, I'm a huge fan of this execution. Two things I especially like. One, while it's sponsored by Dell, the content comes from its customers -- Dell merely surfaces and promotes a real conversation (in this case, a visual conversation about the environment). Two, Dell encourages us to "steal" the content and share with other people we think might be interested. This strikes me as a new paradigm: Dell isn't using ads as teasers to get us to its website, instead it's giving us its brand assets to take with us.

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http://chasnote.com

Tanya Nichols 5 months ago 1 point
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awesome as an ad. Great use of feedback.

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jamesgross 5 months ago 1 point
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Thanks Tanya. Always appreciate that type of feedback. :)

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candace 5 months ago 1 point
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Loving. This is not an ad, it is a whole microsite. Great stuff, James.

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http://brandstreet.co.uk/

Trackbacks

(Trackback URL)

Dell’s Embed-able, Subscribe-able, Share-able Video Ad Gets Better
July 10, 2008 at 9:35 am

[...] James Gross’s site: “It contains: - a video player that redraws all six of the winning graffitis from the ...
Letting your Community Create your Advertisements
July 14, 2008 at 3:32 am

[...] James Gross of Federated Media, a social media interactive and conversational agency, had initially posted this on his blog. ...

JG etc.

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