Paying Talent with an Ad Share
Published by James August 27th, 2007 in NoneFrom the NY Times article about the revolutionary way Viacom plans on compensating the South Park creators for their new digital content distribution platform.
Television networks have long maintained a wall between ad revenue and the compensation they pay the talent. As recently as 2000, Leslie Moonves of CBS erupted upon realizing that Mark Burnett, the creator of “Survivor,” had been given a share of revenue from its first season — saying this was tantamount to letting the inmates run the asylum — and a new deal gave Mr. Burnett a much bigger license fee instead.
The media world continues to shift.