The Inquirer has a story about the hits the San Francisco Tech Publishing Industry(if internet trends show anything, it is that they start in San Francisco), has taken since the world has gone online. The story chronicles the misfortunes of traditional publications, Business 2.0 & Ziff Davis properties, as they struggle to make a living. The overhead costs of a traditional publishing company cannot compete against lean publishers the article argues, and while this might not be a good thing for journalism, it is, what it is. Of the four sites profiled, two of them are clients of ours(Federated Media).

I really like this part:

So the lesson is not that old media is dead. It’s not that new media is better. It’s not that the content giants don’t know what they’re doing. It’s not even that old companies suck to work for, hence the recent spate of defections. It’s simply that new content startups understand the value of being lean and mean and constraint-free, whereas old media houses are too stuck in the mindset of big, fancy and infrastructure-bound.

Spot on.

  • As a low-profile defector from 'old media' myself, I can attest to the appeal of the lean and mean model. I found this part interesting: "When the big advertising sales guys start to defect - recognising that they might lose the company car in the first year but prepared to earn it out nonetheless - that's when we'll really see the tide start to turn."
blog comments powered by Disqus

Me On:

LinkedIN

Twitter

Facebook

Flickr

Blog Feed

Subscribe Via Email

Enter your email address: