Shift in Business Models
Published by James August 3rd, 2007 in Advertising, WorkingThe Inquirer has a story about the hits the San Francisco Tech Publishing Industry(if internet trends show anything, it is that they start in San Francisco), has taken since the world has gone online. The story chronicles the misfortunes of traditional publications, Business 2.0 & Ziff Davis properties, as they struggle to make a living. The overhead costs of a traditional publishing company cannot compete against lean publishers the article argues, and while this might not be a good thing for journalism, it is, what it is. Of the four sites profiled, two of them are clients of ours(Federated Media).
I really like this part:
So the lesson is not that old media is dead. It’s not that new media is better. It’s not that the content giants don’t know what they’re doing. It’s not even that old companies suck to work for, hence the recent spate of defections. It’s simply that new content startups understand the value of being lean and mean and constraint-free, whereas old media houses are too stuck in the mindset of big, fancy and infrastructure-bound.
Spot on.





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