I am starting to think that genius of the iPhone is not in the hardware or software. Apple is often credited with how well the can vertical integrate a product, think (iPod+iTunes = buy, sync, play) all in one place.
It’s a pretty big deal(Anchormanism) that Apple was able to convince EMI to go DRM-free and I think that what we will see from AT&T in terms of a voice & data plan will be something that we have never seen before. What is the worst part of your cellular phone experience right now? Yes, the phones are terrible, but the customer service and voice & data plans are worse. Apple is an advocate of simple solutions for their customers. Regardless, of how much of a hit the product innovation of the iPhone is, the plan and customer experience is where we really need innovation.