Tipping Points
Published by James January 30th, 2006 in Advertising, SyndicationIt is here, now what to do about it. How ironic that the NY Times writes an article using an analogy to their own product(A Sunday Paper) in explaining the confusion and clutter in trying to find relevant advertising.
For many people, e-mail newsletters are fast becoming the Internet equivalent of the Sunday paper: compendiums of useful information, often left unread in lieu of life’s other tasks. E-mail alerts on travel deals, in particular, can be easy to sign up for and equally difficult to keep up with.
What is even more a sign of the Times is that this article is not in the tech or business section, but travel. Online content syndication will be huge business for those that take advantage of it.
From another, not related, but great article I read this weekend.
“It took 10 years before anyone knew what e-mail on my business card meant. And it took another 10 years before it became mainstream,”