JG etc.

There are good conversations being had around data portability and companies leveraging clouds to create their own, er, clouds.

The idea of creating an extensible social network is not new, but more than ever I think there are tools to harness this data and create new communities built on people’s prior connections and networks. For brands, this is the evolution of engaging with consumers online and should replace the “we need a viral video on YouTube, Facebook App, or a killer microsite” meme that has dominated the thinking around how to create an engaging message that becomes popular on the internets.

Create platforms that add value and allow people to easily synch with their identity and communities, and; they will.