JG etc.

–> The NY Times article for creating habitual demand for products got the wheels spinning this weekend. The CPG companies are awesome at this to a point of scariness. I’m not even sure how I feel about the FeBreeze example and I’m surprised how forth coming the P&G team was around giving up that type of information.

Begs the question, what brands online are doing this? Well, the best ones, are the ones that make their products and services online utilities. Use the bathroom, wash my hands with Dove soap. Can’t remember something, grab Blackberry, query Google.

–> With Summize search I’m having a lot of fun tracking certain memes. But what about “ranking” conversational search? Seems like TinyURL has the keys to this database. Interesting to see how that will play out over time. Update: Marshall Kirkpatrick might have answered my question with this post.

–> Conversational Media was on full display this weekend. I’m just as much of an Apple fan boy as the rest of them, but this weekend left me shaking my head. Conversational Media is at the steering wheel of creating demand for your brand; mass media and consumer thoughts are just buckled in for the ride. Michael Mace has some good thoughts on this here.