JG etc.

I think it is fair to say that dumping 7 phonebooks in a 5 apartment setting is a criminal activity. This guy makes a good case as well.

I had a friend that wanted to start a campaign against all the junk mail he would receive from credit card solicitors. The envelopes from the credit card companies already have prepaid postage on them. So my friend use to fill them will all kinds of nasty things and send it back on the credit card companies dime. Now if you could get enough people to literally “spam” the credit card companies back, they would get so hammered by postage fees that they would stop doing it. How about doing something similar to this with free newspapers and phone books? What if we just called the police and sayed that company X has littered on my lawn and I want Joe yellow pages or Joe newspaper fined for it. I can’t go over to the SF Examiner and dump my weeks trash in their offices without getting a ticket, why can they do it to me?

Hmmmm….. We need a site, sendyourtrashback.com where we could gather people and have a mindshare and think of creative ways to make these companies stop the waste.

Update: Fred Wilson has an interesting take on the situation.

Merchant Cirlce talks about how the Yellow Pages is wasting local advertisers small marketing budgets.

I don’t want to see Google, Yahoo, and Microsoft win this business, but that is the direction it is headed if these old practices are not shelved.